The secret behind coffee packaging: more complex than you think When you open a roasted coffee bag, the flavor hits your nose and makes you want to take a deep breath. But do you know that this flavor reaches you which is not just because of roasting techniques but also by the designed soft packaging system? There are lots of people who love drinking […]

Have you ever met this kind of situation? You designed your own coffee brand packaging and then left the “printing methods” step to the factory: “You guys handle it.” What’s the result? The finished bags look nothing like what you wanted: the colors are off, the details are blurry, and the texture is gone… It’s frustrating.

Today I would like to talk about a detail which we see everyday but often be underestimated: The colour of coffee packaging bags. About the coffee industry, I have deeply realized that a consumer’s first impression is often not derived from the flavor or the story of origin but from the color of the coffee packaging. That